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The luxury automotive industry is changing faster now than at any time in the past. It no longer just designs and builds cars – it develops the most complex, most valuable mass-market internet devices.

As our products change, so does our outlook and ethos. We not only want to make the world’s most desirable luxury cars, we want to become the most desirable luxury automotive brand to own, use, work for, supply to and collaborate with.

Bentley aims to become the employer of choice in the automotive sector through a clear brand, vision, mission, value and purpose. As a values-led organisation, we aim to matching our customer values of sustainability, innovation and collaboration. All three of these are more important now than ever before in a digital world.

To successfully deliver our vision, we will need a more diverse range of talents than ever before. The idea of Crewe competing with Silicon Valley may seem a little far-fetched, but as the automotive and tech worlds grow increasingly closer, attracting and developing those talents will be a game-changer.

We aim to develop and attract people who are curious, creative and who have a growth-mindset. We will nurture talent from our local area by working collaboratively with local schools and colleges to develop young people. The Crewe Engineering & Design UTC, which Bentley is a founding partner of, will play a key role in this.

At the same time as developing incoming talent, we will also support our own people to transition their skill sets through online learning and development programmes. This will include emphasis on a true culture of inclusiveness, where diversity thrives and everyone is valued. As part of this, we aim to increase our diverse candidates.

Becoming the most socially responsible luxury car brand means that we will also redouble our efforts to tackle inequalities and help our local community, particularly in the most disadvantaged areas.