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Product Strategy

Bentley is working to improve the environmental efficiency of our cars, as well as ensuring that the materials that go into them are responsibly sourced - part of our commitment to make vehicles that are always best-in-class. Bentley's product strategy is looking to combine high-performance motoring with a recognisible brand-credible and socially responsible solution.


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Driving targets

The Bentayga Hybrid represents Bentley’s first step towards full electrification, combining the serenity of silent motoring with exquisite comfort and effortless performance. Offering the best of both worlds, the plug-in hybrid model combines an advanced electric motor with a powerful and efficient new-generation V6 petrol engine.

The hybrid version of the world’s most luxurious SUV will be Bentley’s most efficient model ever. Our ambition is to have 100% hybrid or electric availability across all of our model lines by 2025.

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Efficiency and emissions

Bentley aims to bring every generation of vehicles to the market with a 10-15 per cent improvement in fuel efficiency. For example, the introduction of a 4.0-litre V8 engine, to the Bentley range brought a 40 per cent improvement in CO2 emissions and fuel economy compared with its predecessors. All of Bentley’s engine families incorporate advanced variable displacement technology, which enables the engine to seamlessly and automatically deactivate cylinders under light performance loads to reduce fuel consumption and emissions.

In 2017 Bentley unveiled the all-electric EXP 12 Speed 6e concept vehicle at the 2017 Geneva International Motor Show. Its stunning looks and peerless luxury combine with cutting edge technology, high speed inductive charging and a driving range sufficient for grand touring requirements. The EXP 12 Speed 6e is designed to define electric motoring in the luxury sector and open discussions with luxury car buyers of the future.

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Superior materials

At Crewe, we take great pride in the traditional handcraft skills and the exceptional materials used to create our cars. The interior of each car is trimmed with the finest leather hides from northern Europe. A by-product of the meat industry, the leather is rigorously tested to ensure it will last the lifetime of the car.

Bentley uses the finest wood veneers, sourced from the very best species, for its cars. When sourcing its veneers Bentley monitors the origin of the species and will only purchase veneer from countries with reliable sourcing practices.