Product Strategy

Bentley is working to improve the environmental efficiency of our cars, as well as ensuring that the materials that go into them are responsibly sourced - part of our commitment to make vehicles that are always best-in-class. Bentley's product strategy is looking to combine high-performance motoring with a recognisible brand-credible and socially responsible solution.


Bentayga Hybrid driving on an overpass in a city at night with blurred lights from cars

Driving targets

The Bentayga Hybrid represents Bentley’s first step towards full electrification, combining the serenity of silent motoring with exquisite comfort and effortless performance. Offering the best of both worlds, the plug-in hybrid model combines an advanced electric motor with a powerful and efficient new-generation V6 petrol engine.

The hybrid version of the world’s most luxurious SUV will be Bentley’s most efficient model ever. Our ambition is to have 100% hybrid or electric availability across all of our model lines by 2025.

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Efficiency and emissions

Bentley aims to bring every generation of vehicles to the market with a 10-15 per cent improvement in fuel efficiency. All Bentley’s engine families now incorporate variable displacement technology, resulting in reduced emissions, and the downsized 4-litre V8 engine, introduced in 2012, delivered a 40 per cent improvement in CO2 emissions and fuel economy compared with its predecessors.

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Superior materials

At Crewe, we take great pride in the traditional handcraft skills and the exceptional materials used to create our cars. The interior of each car is trimmed with the finest leather hides from northern Europe. A by-product of the meat industry, the leather is rigorously tested to ensure it will last the lifetime of the car. Bentley uses the finest wood veneers, sourced from the very best species, for its cars. Bentley monitors the origin of the species of wood and will only purchase veneer from countries with reliable sourcing practices. Our focus in 2018 was on what we could do on site to increase awareness among employees and make some immediate and visible changes. For example, plastic cups have been removed from dispensing machines reducing plastic cup usage by 40,000 per month.